A dear friend of mine recently opened up a new business called Benefair.
The brand is an online retailer with “carefully curated collections that inspire & connect socially conscious communities, companies, and causes”.
The brand event took place at a very modern and snug location – the Project Loft in Beatty Lofts in downtown Edmonton – which made the whole event very intimate.
A pop-up store was set up on one side of the room hosting several of the brands that they carry on their website. All the brands on Benefair are socially conscious brands with each a special cause behind them. So in support of the cause (and of cute styles) my friends and I decided to purchase these bracelets from Wakami and Half United.
Besides the pop-up store, they offered light snacks & refreshments, a wishing tree – where the guests could write a change that they would like to see in the world, a sign-in card in the shape of their logo with the guests’ fingerprints stamped and signed on it, and a polaroid frame to pose it!
Congratulations to the entire Benefair team and make sure to check out their website!